coldwell banker - LH

timeline

OCT - JAN 2025

tools

Canva, Wix, Buying Buddy

team

1 Designer

objectives

Build a website based off the clients priorities
Add MLS integration and house search to the site

first steps

My first step in this process was to outline the client's key priorities. Since this website was designed for a real estate agent, the primary goals were to establish a strong brand presence, maintain a professional appearance, attract both buyers and sellers, and effectively showcase her portfolio. By focusing on these objectives, I ensured that the site would serve as a valuable tool for growing her business and engaging potential clients.

priorities

1. Colors: Navy, professional, inviting

2. Elements: Neighborhoods, Home, About Me, MLS, As Seen in, Reviews

3. Text: Professional, clean

designing the landing page

The client wanted the landing page to feature a comprehensive set of elements that would immediately engage visitors and provide a clear understanding of her services. These elements included:

A video showcase of her current listing to capture attention.
An "About Me" section to establish credibility and connect with potential clients.
Client reviews to build trust and highlight positive experiences.
A curated selection of her favorite sold properties, showcasing her expertise and success in the market.

By incorporating these components, the landing page effectively conveys her brand, professionalism, and track record to prospective buyers and sellers.

adding detail

The client wanted the website to showcase neighborhoods to help buyers explore their future community. To provide the best experience, we integrated data from the U.S. Census, city resources, and local school districts, offering valuable insights into demographics, amenities, and schools.

MLS integration

Integrating MLS into the client’s website required adding a third-party app, a crucial step for meeting her needs. However, the process significantly delayed the launch, making it impossible to meet the January 1 deadline she originally wanted.

final product

my takeaways

This project helped me understand more in-depth website development. The customization required for this project was much higher than any other and required research and learning of a new software. I found that add-ons can be important in different projects in order to meet objectives.