alex's cake creations

timeline

SEP - NOV 2024

tools

Squarespace, Google Forms

team

1 Designer

objectives

Create a landing page for custom cake customers
Create a form where individuals can customize their own cake

first steps

The first step in my process was conducting a discovery call with the client to gain a deeper understanding of their goals, priorities, and target audience. Through this conversation, I identified that the landing page played a key role in driving brand awareness, while the form was essential for growing their client base. Understanding the brand identity they aimed to project, along with their target market, allowed me to make informed design decisions that aligned with their objectives. This research-driven approach ensured that every design element contributed to a cohesive and user-centered experience.

priorities

The owner was very flexible with their vision and desired a fun, upbeat brand image.

1. Color Scheme: Fun, welcoming, blue

2. Elements: Bubbly, round, soft

3. Fonts: Elegant, clean

Tt

important photographs

One of my client’s primary concerns was ensuring that users clearly understood the business was being sold. To address this, I requested high-quality images that effectively communicated the core value of custom cake design and creation. By prioritizing visuals that showcase the craftsmanship and uniqueness of the offerings, I aimed to create a seamless and intuitive experience that reassures customers and maintains brand continuity.

bringing it all together

By incorporating all of my client’s requirements and design elements, I transformed her website into a seamless and engaging user experience. I utilized playful textures and soothing colors to evoke a relaxed atmosphere while maintaining clean typography and approachable, bubbly icons. To align with the client’s goal of simplicity and intuitive navigation, I designed a minimal four-page structure, ensuring users could effortlessly explore the site without feeling overwhelmed.

the final design

my takeaways

This experience provided me with valuable insights into website design and its key elements. I gained a deeper understanding of how colors contribute to brand identity and the importance of incorporating essential design components effectively. Additionally, I learned about usability principles, particularly how color choices impact readability for different users. I also explored effective font pairings and improved my ability to create seamless navigation through well-structured links between pages.